TRYING TO BUY A NEW PRODUCT: WHAT DOES ADVERTISING DO NOWADAYS?
DOI: 10.25275/apjabssv4i1ss10
Author details:
- Cynthia Ayu Manggarani, Universitas Gadjah Mada, Yogyakarta, Indonesia
- Basu Swastha Dharmmesta, Universitas Gadjah Mada, Yogyakarta, Indonesia