TRYING TO BUY A NEW PRODUCT: WHAT DOES ADVERTISING DO NOWADAYS?

DOI: 10.25275/apjabssv4i1ss10

Author details:

  • Cynthia Ayu Manggarani, Universitas Gadjah Mada, Yogyakarta, Indonesia
  • Basu Swastha Dharmmesta, Universitas Gadjah Mada, Yogyakarta, Indonesia

Scope: Social Sciences

Page Numbers: 352 - 362

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Download Paper: https://apiar.org.au/wp-content/uploads/2018/01/35_APJABSS_v4i1_2018_SS-352-362.pdf