THE INFLUENCE OF RETAIL SALES MIX AND BRAND ASSOCIATION TO CONSUMER PURCHASING DECISIONS AS WELL AS ITS IMPACT ON CUSTOMER VALUE

Author details:

Heni R.Iswati, Universitas Budi Luhur, Jakarta, Indonesia
Sri DjatnikaS.A, Universitas Padjadjaran, Bandung, Indonesia
Rina Novianty, Universitas Padjadjaran, Bandung, Indonesia

Scope: Business

Page Numbers: 456 - 465

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The experience at APCAR-2015 has been truly rewarding and memorable. Our papers were peer reviewed and edited for the conference proceeding as well as for the JOURNAL. Looking forward to APCAR 2016!

Haslina Binti Omar Malaysia

Very well organised conference. Every session was very interesting. Next year I will participate again.

Mohd Shukri Hanapi Malaysia

It was a pleasure to be at the conference. Most of the papers and abstracts were interesting and informative. It was an excellent conference indeed.

Richard Kwok-Shing Wong Hong Kong

Asia Pacific Institute of Advanced Research

THE INFLUENCE OF RETAIL SALES MIX AND BRAND ASSOCIATION TO CONSUMER PURCHASING DECISIONS AS WELL AS ITS IMPACT ON CUSTOMER VALUE

APIAR

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