THE EFFECT OF USER ACCEPTANCE ON CONTINUANCE INTENTION FORONLINE SHOPPING (RESEARCH ON INSTAGRAM USER)

DOI: 10.25275/apjabssv4i1bus14

Author details:

  • Brian Gregory Adhihendra, Gadjah Mada University, Yogyakarta, Indonesia
  • Sahid Susilo Nugroho, Gadjah Mada University, Yogyakarta, Indonesia

Scope: Business

Page Numbers: 135 - 145

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