RELATIONSHIP MARKETING: KEY COMPONENTS, IMPACT, APPLICATIONS, FUTURE DIRECTIONS AND A DELPHI STUDY

Author details:

  • Dr Tareq Rasul, Lecturer, Australian Institute of Business, Adelaide, Australia.

Scope: Business

Page Numbers: 62 - 69

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Download Paper: https://apiar.org.au/wp-content/uploads/2016/03/7_APJABSS_APCCR_BRR772-62-69.pdf