BRAND JEALOUSY, WILLINGNESS TO PAY PREMIUM, AND BRAND LOYALTY: THE MEDIATING ROLE OF MATERIALISM AND BRAND ATTACHMENT OF GLOBAL BRAND PRODUCTS

Author details:

Elizabeth Christine Carolina Simangunsong, Universitas Pelita Harapan, Tangerang, Indonesia.
Evo Sampetua Hariandja, Universitas Pelita Harapan, Tangerang, Indonesia.

Scope: Business

Page Numbers: 86 - 97

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The experience at APCAR-2015 has been truly rewarding and memorable. Our papers were peer reviewed and edited for the conference proceeding as well as for the JOURNAL. Looking forward to APCAR 2016!

Haslina Binti Omar Malaysia

Very well organised conference. Every session was very interesting. Next year I will participate again.

Mohd Shukri Hanapi Malaysia

It was a pleasure to be at the conference. Most of the papers and abstracts were interesting and informative. It was an excellent conference indeed.

Richard Kwok-Shing Wong Hong Kong

Asia Pacific Institute of Advanced Research

BRAND JEALOUSY, WILLINGNESS TO PAY PREMIUM, AND BRAND LOYALTY: THE MEDIATING ROLE OF MATERIALISM AND BRAND ATTACHMENT OF GLOBAL BRAND PRODUCTS

APIAR

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