UNDERSTANDING THE UNIVERSITY STUDENTS’ BEHAVIOR TOWARDS MOBILE VIRAL MARKETING: AN APPLICATION OF THE THEORY OF PLANNED BEHAVIOR

Best Paper in Business.

Author details:

Menatalla H. Sayed, Arab Academy for Science, Technology and Maritime Transport, Cairo, Egypt.
Marwa T. Abdel Azim, Arab Academy for Science, Technology and Maritime Transport, Cairo, Egypt.
Tareq H. Abdeen, Arab Academy for Science, Technology and Maritime Transport, Cairo, Egypt.

Page Numbers: 01 - 01

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Asia Pacific Institute of Advanced Research

UNDERSTANDING THE UNIVERSITY STUDENTS’ BEHAVIOR TOWARDS MOBILE VIRAL MARKETING: AN APPLICATION OF THE THEORY OF PLANNED BEHAVIOR

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