UNDERSTANDING INDUSTRY ARCHETYPE TO DEVELOP INITIATIVES USING MARKETING 4.0 APPROACH: A CASE STUDY FORBEE HONEY

Author details:

  • Ihya Ulumuddin SY, Institut Teknologi Bandung, Bandung, Indonesia.
  • Satya Aditya Wibowo, Institut Teknologi Bandung, Bandung, Indonesia.

Page Numbers: 43 - 53

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