Asia Pacific Institute of Advanced Research

Nurturing knowledge without boundaries

UNDERSTANDING INDUSTRY ARCHETYPE TO DEVELOP INITIATIVES USING MARKETING 4.0 APPROACH: A CASE STUDY FORBEE HONEY

Author details:

Ihya Ulumuddin SY, Institut Teknologi Bandung, Bandung, Indonesia.
Satya Aditya Wibowo, Institut Teknologi Bandung, Bandung, Indonesia.

Page Numbers: 43 - 53

The experience at APCAR-2015 has been truly rewarding and memorable. Our papers were peer reviewed and edited for the conference proceeding as well as for the JOURNAL. Looking forward to APCAR 2016!

Haslina Binti Omar Malaysia

Very well organised conference. Every session was very interesting. Next year I will participate again.

Mohd Shukri Hanapi Malaysia

It was a pleasure to be at the conference. Most of the papers and abstracts were interesting and informative. It was an excellent conference indeed.

Richard Kwok-Shing Wong Hong Kong

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Asia Pacific Institute of Advanced Research

UNDERSTANDING INDUSTRY ARCHETYPE TO DEVELOP INITIATIVES USING MARKETING 4.0 APPROACH: A CASE STUDY FORBEE HONEY

APIAR

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