THE ROLE AND NATURE OF SCRM IN AUSTRALIAN PRIVATE SECTOR: AN EXPLORATORY STUDY

Author details:

  • Kritcha Yawised, University of Tasmania, Hobart, Australia
  • Leonie Ellis, University of Tasmania, Hobart, Australia
  • Ming Chao Wong, University of Tasmania, Hobart, Australia

Page Numbers: 87 - 98

DOWNLOAD

Download Paper: https://apiar.org.au/wp-content/uploads/2017/12/9_ICAR_Nov_BRR761_Edu-87-98.pdf