THE IMPACT OF VISUAL ELECTRONIC WORD-OF-MOUTH COMMUNICATIONS ON E-COMMERCE ADOPTION CASE STUDY: THE DIFFERENT ROLE OF BLOGGER’S VISUAL ELECTRONIC WORDOF- MOUTH ON YOUTUBE, INSTAGRAM AND SNAPCHAT

Author details:

  • Majdah ALNefaie, Royal Melbourne Institute of Technology, Australia.
  • Shahadat Khan, Royal Melbourne Institute of Technology, Australia
  • Siva Multhaly, Asia Pacific University of Technology & Innovation, Malaysia

Page Numbers: 28 - 29

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