THE IMPACT OF VISUAL ELECTRONIC WORD-OF-MOUTH COMMUNICATIONS ON E-COMMERCE ADOPTION CASE STUDY: THE DIFFERENT ROLE OF BLOGGER’S VISUAL ELECTRONIC WORDOF- MOUTH ON YOUTUBE, INSTAGRAM AND SNAPCHAT
Author details:
- Majdah ALNefaie, Royal Melbourne Institute of Technology, Australia.
- Shahadat Khan, Royal Melbourne Institute of Technology, Australia
- Siva Multhaly, Asia Pacific University of Technology & Innovation, Malaysia
Page Numbers: 28 - 29
DOWNLOAD