THE IMPACT OF E-WOM ON PURCHASE INTENTION: ANALYSIS OF THE ADOPTION OF ONLINE REVIEWS ON TRAVEL DECISIONS IN CHINA
Author details:
- James H.W. Shen, City University of Macau, Macau, China.
- Gavin K. Y. Chau, City University of Macau, Macau, China.
- Xiyue Zhang, City University of Macau, Macau, China.
Page Numbers: 263 - 263
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