THE IMPACT OF E-WOM ON PURCHASE INTENTION: ANALYSIS OF THE ADOPTION OF ONLINE REVIEWS ON TRAVEL DECISIONS IN CHINA

Author details:

  • James H.W. Shen, City University of Macau, Macau, China.
  • Gavin K. Y. Chau, City University of Macau, Macau, China.
  • Xiyue Zhang, City University of Macau, Macau, China.

Page Numbers: 263 - 263

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Download Paper: https://apiar.org.au/wp-content/uploads/2019/08/59_ICMAR_June2019_BRRABS851_SS_pp.263.pdf