THE EFFECT OF ONLINE COMMUNITIES AND ONLINE ADVERTISEMENT TOWARDS THE PURCHASE INTENTION OF HEALTHCARE PRODUCT: CASE STUDY OF GEA MEDICAL

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Author details:

  • Meishelle Andriani Young, Institut Teknologi Bandung, Indonesia.
  • Ira Fachira, Ph.D, Institut Teknologi Bandung, Indonesia.

Page Numbers: 02 - 11

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