THE DESIGN OF A MODEL TO OUTLINE RELATIONSHIPS BETWEEN LOYALTY PROGRAMME MEMBERS AND THE RETAILERS THAT OFFER THEM

Author details:

  • Karen Corbishley, Durban University of Technology, Durban, South Africa.

Page Numbers: 102 - 103

DOWNLOAD

Download Paper: https://apiar.org.au/wp-content/uploads/2020/01/28_GCMAR_Nov_2019_BRRABS801_Bus_pp.102-103.pdf