PROPOSED MARKETING STRATEGY PLAN FOR NEW HEALTHY SNACKS PRODUCT: CASE STUDY ON LADIFA BITES IN LADIFA COOKIES

Author details:

  • Hana Nurdina, Institut Teknologi Bandung, Indonesia.
  • Dra. Krisnanti Desiana Lic. Comm, Institut Teknologi Bandung, Indonesia.

Page Numbers: 113 - 125

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