NEW PRODUCT DEVELOPMENT FAILURE IN OSM MALAYSIA
Best Paper in Business.
Author details:
- Saravanan Raman, KDU Penang UC, Georgetwon, Penang, Malaysia.
- Kumareson Darmalingam, OSM Malaysia, Bayan Lepas, Penang, Malaysia.
- Subhaseni Chinniah, Ministry of Education, Malaysia.
Page Numbers: 08 - 26
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