GENDER GAPS IN SOCIAL MEDIA: EXAMINING FILIPINO iGEN CONSUMERS’ ACCEPTANCE OF USER-GENERATED CONTENT (UGC) PLATFORMS
Author details:
- Duvince Zhalimar J. Dumpit, University of the Philippines Visayas, Iloilo City, Philippines.
- Rowena Paz L. Gelvezon, University of the Philippines Visayas, Iloilo City, Philippines.
- Cheryl Joy J. Fernandez, University of the Philippines Visayas, Iloilo City, Philippines.
Page Numbers: 34 - 34
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