EXPORT MARKETS’ SEGMENTATION FOR INDIAN CARPET INDUSTRY: A BCG GROWTH-SHARE MATRIX APPROACH

Author details:

  • Dr. Chinmoy Kumar Roy, Banaras Hindu University, India.

Page Numbers: 164 - 164

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Download Paper: https://apiar.org.au/wp-content/uploads/2019/08/26_ICMAR_June2019_BRRABS876_Bus_pp.-164.pdf