DETERMINING THE PATH TO PURCHASE (P2P) FOR INDIAN FMCG E-COMMERCE AND UNDERSTANDING BEST IN CLASS EXECUTIONS FOR INDIAN FMCG COMPANIES TO INTERCEPT THIS P2P, THROUGH A COM PARATIVE STUDY IN THE UK

Author details:

Arushi Saksena, XLRI Jamshedpur, India
Prof. Pingali Venugopal, XLRI Jamshedpur, India

Page Numbers: 15 - 15

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The experience at APCAR-2015 has been truly rewarding and memorable. Our papers were peer reviewed and edited for the conference proceeding as well as for the JOURNAL. Looking forward to APCAR 2016!

Haslina Binti Omar Malaysia

Very well organised conference. Every session was very interesting. Next year I will participate again.

Mohd Shukri Hanapi Malaysia

It was a pleasure to be at the conference. Most of the papers and abstracts were interesting and informative. It was an excellent conference indeed.

Richard Kwok-Shing Wong Hong Kong

Asia Pacific Institute of Advanced Research

DETERMINING THE PATH TO PURCHASE (P2P) FOR INDIAN FMCG E-COMMERCE AND UNDERSTANDING BEST IN CLASS EXECUTIONS FOR INDIAN FMCG COMPANIES TO INTERCEPT THIS P2P, THROUGH A COM PARATIVE STUDY IN THE UK

APIAR

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