DEFINING CONTEXTUAL ADVANTAGE: EXPLORING THE CONTEXTUAL RELATION BETWEEN EFFECTUATION AND ENTREPRENURIAL MARKETING FOR CREATING NEW MARKETS EFFECTUALLY
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Author details:
- Nihar A., University of South Wales, Newport, United Kingdom.
- Jonathan D., University of South Wales, Newport, United Kingdom.
- Paula S., University of South Wales, Newport, United Kingdom.
Page Numbers: 29 - 41
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