A CONCEPTUAL MODEL FOR COUNTRY-OF-ORIGIN EFFECTS

Author details:

  • Rongbin Yang, Central Queensland University, Adelaide, Australia.
  • RoomaRoshneeRamsaran, Central Queensland University, Rockhampton, Australia.
  • SantosoWibowo, Central Queensland University, Melbourne, Australia.

Scope: Business

Page Numbers: 96 - 116

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Download Paper: https://apiar.org.au/wp-content/uploads/2016/03/10_APJABSS_ICTP_BRR751_BS-96-116.pdf