3rd Asia Pacific Conference on Contemporary Research (APCCR -2017), Kuala Lumpur, Malaysia

DATE: 2017-08-26 - 2017-08-27

VENUE: Hotel Sentral , Kuala Lumpur, Malaysia

APCCR - 2017 Info

The 3rd Asia Pacific Conference on Contemporary Research (APCCR -2017) will be held on 26th and 27th of August 2017 in Kuala Lumpur, Malaysia. The main theme of this conference is ‘Sharing Solutions’. The conference will cover every topic from the areas of Business, Education, Social Sciences and ICT. Internationally-recognized scholars will participate in the event to present their latest research and best practices.

We, the conference organisers invite you to participate in this event where you can:

  • Strengthen your professional ties: this may lead to publications and job opportunities – an invaluable opportunity for post-PhD professionals.
  • Receive feedback and constructive critique on your ideas: benefit from the audience engaging with your content rather than focusing on your punctuation and references.
  • Refine your communication skills: move from your “isolating” research experience to a more collaborative and exchange of perspectives.
  • Participate in our conference and publish your research directly through the conference proceedings and journals. Don’t miss this great opportunity to get your work out there!

All submitted papers will be peer reviewed and published in the conference proceeding to promote the prominent (and emerging) voices within your field of research.

Special Attractions
All of the accepted papers (i.e., high standard) will be published (i.e., conditions apply) without any extra fees in the following online journals:

Asia Pacific Journal of Advanced Business and Social Studies (APJABSS) (ISSN: 2205-6033)
Asia Pacific Journal of Contemporary Education and Communication Technology (APJCECT) (ISSN: 2205-6191) 

Publish With 'B' Ranked Journals
In a venture to reinforce its support to academics and researchers, Asia-Pacific Institute of Advanced Research (APIAR) is pleased to inform you of a new agreement to publish high-quality conference articles in the following two journals:

– International Journal of Web Based Communities (ISSN: 1741-8216)
– International Journal of Continuing Engineering Education and Life-Long Learning (ISSN: 1741-5055)

All accepted conference articles from the 3rd Asia Pacific Conference on Contemporary Research  (APCCR-  2017) will be checked against the rigorous criteria set by these two journals, and articles meeting the requirements will be published in special issues of the journals.

Conference Committee

Prof. Peter Curson

Prof. Peter Curson, The University of Sydney, Australia.

Prof. Kubais S. Abdulfattah Fahady

Prof. Kubais S. Abdulfattah Fahady, Ajman University of science and Technology, UAE.

Dr Ross Yates

Dr Ross Yates, Edith Cowan University, Australia.

Prof. Dennis Rumley

Prof. Dennis Rumley, The University of Western Australia, Australia.

Prof. Maurice Galton

Prof. Maurice Galton, University of Cambridge, UK.

Asst. Prof. Hongjin Zhu

Asst. Prof. Hongjin Zhu, McMaster University, Canada.

Assoc. Prof. Nourah Alyousef

Assoc. Prof. Nourah Alyousef, King Saud University, Saudi Arabia.

Professor Ghassan Omet

Professor Ghassan Omet, University of Jordan, Jordan.

Professor Robert Wright

Professor Robert Wright, University of Strathclyde, UK.

Assistant Professor Ahmed Ali Khalifa

Assistant Professor Ahmed Ali Khalifa, Qatar University, Qatar.

Professor Martin Mills

Professor Martin Mills, The University of Queensland, Australia.

Professor Djamel Eddine Laouisset

Professor Djamel Eddine Laouisset , ALHOSN University, UAE.

Professor Robyn Gillies

Professor Robyn Gillies, The University of Queensland, Australia.

Associate Professor Pawel Bilinksi,

Associate Professor Pawel Bilinksi, City University, UK.

Associate Professor Blaine Hatt

Associate Professor Blaine Hatt, Nipissing University, Canada.

Assistant Professor Ali Alkhalifah

Assistant Professor Ali Alkhalifah, Qassim University, Saudi Arabia.

Associate Professor Jehad Aldehayyat

Associate Professor Jehad Aldehayyat, Al Yamamah University, Saudi Arabia.

Associate Professor Peter Kriesler

Associate Professor Peter Kriesler, University of New South Wales, Australia.

Professor Elizabeth Fernandez

Professor Elizabeth Fernandez, University of New South Wales, Australia.

En Mohammad Amizi Bin Ayob

En Mohammad Amizi Bin Ayob, University Malaysia Kelantan, Malaysia.

Dr Mohd Shukri Hanapi

Dr Mohd Shukri Hanapi, Universiti Sains Malaysia, Penang, Malaysia.

Review Committee

Professor Leslie Holmes

Professor Leslie Holmes, The University of Melbourne, Australia.

Professor Piet Kommers

Professor Piet Kommers, University of Twente, The Netherlands.

Professor Marios I Katsioloudes

Professor Marios I Katsioloudes, Qatar University, Qatar.

Dr Dragana Radicic

Dr Dragana Radicic, Bournemouth University, UK.

Associate Professor Faten Kharbat

Associate Professor Faten Kharbat, Al Ain University of Science & Technology, UAE.

Dr. Wei Chen

Dr. Wei Chen, Sheffield University, UK.

Associate Professor Wan Ng

Associate Professor Wan Ng, University of New South Wales, Australia.

Dr Jonathan Muterera

Dr Jonathan Muterera, Nipissing University, Canada.

Dr. Nishikant Mishra

Dr. Nishikant Mishra, Aberystwyth University, UK.

Dr.Sameer Al Barghouth

Dr.Sameer Al Barghouth, Al Ain University, UAE.

Assistant Professor Sawsan Halbouni

Assistant Professor Sawsan Halbouni, University of Sharjah, UAE.

Elvira Bolat

Elvira Bolat, Bournemouth University, UK.

Associate Professor Nigel Bagnall

Associate Professor Nigel Bagnall, The University of Sydney, Australia.

Dr Michael Wigelsworth

Dr Michael Wigelsworth, Manchester University, UK.

Maxwell Heineck

Maxwell Heineck , King Fahd University of Petroleum & Minerals, Saudi Arabia.

Associate Professor Ramprasad Bhar

Associate Professor Ramprasad Bhar, University of New South Wales, Australia.

Dr Felicity Hardley

Dr Felicity Hardley, University of Westminster, UK.

Assistant Professor KOUSAY SAID

Assistant Professor KOUSAY SAID, University of Bahrain, Bahrain.

Assistant Professor Gehan Abdul Hadi Mousa Mohamed

Assistant Professor Gehan Abdul Hadi Mousa Mohamed, University of Bahrain, Bahrain.

Cathy Beausoleil

Cathy Beausoleil, University of Quebec,Canada.

Associate Professor Laurence Goldman

Associate Professor Laurence Goldman, University of Queensland. Australia.

Assistant Professor Riham Muqattash

Assistant Professor Riham Muqattash, Al Ain University of Science & Technology, UAE.

Bijan Hesni

Bijan Hesni, University of Westminster, UK.

Professor Takashi Oyabu

Professor Takashi Oyabu, Kokusai Business Gakuin College, Japan.

Associate Professor Mark Pegrum

Associate Professor Mark Pegrum, The University of Western Australia, Australia.

Kishore Nambeesan

Kishore Nambeesan, University of Nizwa, Oman.

Paula Jackson

Paula Jackson, York St John University, UK.

Dr Panagiotis Dontis Charitos

Dr Panagiotis Dontis Charitos, University of Westminster, UK.

Associate Professor Jake Lynch

Associate Professor Jake Lynch, The University of Sydney, Australia.

Dr. Mohit Kolay

Dr. Mohit Kolay, Al Yamanah University, Saudi Arabia.

Dr Changyu Dong

Dr Changyu Dong, University of Strathclyde, UK.

Dr Elena Soukakou

Dr Elena Soukakou, University of Roehampton, UK.

Assitant Professor Ahmad Alharkan

Assitant Professor Ahmad Alharkan

Call for Paper

The 3rd Asia Pacific Conference on Contemporary Research (APCCR -2017)  will be the premier forum for the presentation of new advances and research results in the fields of theoretical, experimental and applied Business, Social Sciences, Information and Communication Technology, and Education. The conference will bring together leading researchers, academics, consultants, scholars, practitioners and research students from their respective domains of interest around the world. Our distinguished participants will have the opportunity to present their valuable research contributions and to establish an international network among those who volunteer to communicate and study together in the fields of knowledge mentioned above. The conference committee strongly encourages postgraduate research students to present their research proposals, literature reviews or findings at this event with a very special registration fees. Other interested parties and delegations from these fields are also free to attend this event.

All submissions will be peer reviewed and evaluated, based on originality, technical and/or research content/depth, accuracy, relevance to the conference and readability. Submissions will be chosen based on technical merit, interest, applicability, and how well they fit into a coherent and balanced technical program.

Topics of interest for submission include, but are not limited to:

Business: Accounting, Strategic Finance, Macroeconomics, Microeconomics, Strategic Management, Strategic Marketing, Leadership, Entrepreneurship, Human Resource Management, Human Resource Development, Performance Management, Recruitment and Selection, Logistics and Supply Chain Management, International Business, Globalisation, Corporate Social Responsibility, E-business/E-commerce, Integrated Marketing Communication and Relationship Marketing.

Social Sciences: Anthropology, Archaeology, Area Studies, Cultural and Ethnic Studies, Communication Studies, Gender and Sexuality studies, Geography, History, Law, Linguistics, Political Science, Psychology, Sociology, International Relations, Development Studies, Population Studies, Journalism and Mass Communication, Corporate Governance, Cross-Cultural Studies, Peace and Conflict Studies, Public Administration, Philosophy, Women’s Studies, Religious Studies and Social Welfare Studies.

Education: Theory of Education, Assertive and Assistive Educational Technology, Comparative Education, Counselling, Cultural Literacy, Curriculum Studies, Distance Education, Early Education, Educational Change, Educational Policy, Planning and Practice, Educational Psychology, Education and Public Policy, Educational Research and Statistics, E-learning, Health Education, Tertiary Education, Innovative Education, Information & Library Science, International Exchange Programs, Language Education, Liberal Education, Mathematics Education, Medical Education, Physical Education, Science Education, Secondary Education, Special Education and Technology Education.

Information and Communication Technology: Advanced IT Bio/Medical Engineering, Bioinformatics and applications, Business and Information Systems, Cloud computing, Convergence in Information Technology Security, Data Mining and Knowledge Discovery, Digital convergence, Electronic Commerce, Business and Management, Grid and Cloud Computing, Intelligent Robotics and Autonomous Agents, Hardware and Software Design, Health and Medical Informatics, Hybrid information technology, Intelligent communications and networks, IT-based Convergence Technology and Service, Multimedia convergence, Smart Card and RFID Technologies, Soft Computing and Intelligent Systems, Social and Business Aspects of Convergence IT, Ubiquitous Computing and Embedded Systems, Recent Trends in Computing & Information technology.

All papers accepted in the APCCR–  2017 will be published in the following online journals without any additional fees:

Asia Pacific Journal of Advanced Business and Social Studies (APJABSS) (ISSN: 2205-6033)
Asia Pacific Journal of Contemporary Education and Communication Technology (APJCECT) (ISSN: 2205-6191)

No manuscript will be accepted without the required format. All manuscripts should be professionally proofread before submission.

Author Guidelines

Papers should be original contributions and should not be under consideration for any other conference or publication at the same time. Full papers must contain the title of the paper, name(s) and affiliation(s) of the author(s), abstract (200–250 words) and keywords (3–5 keywords, organised alphabetically). The main text of the paper must include the introduction, research problem, review of the relevant literature, methods, data analysis and conclusion. The full paper should be a minimum of 6 pages and maximum of 12 pages in length.

The reviewers or the review committee may sometimes request access to data and calculations during the review process. Authors must be willing to supply these if requested. Papers must be in MS Word file format and submitted electronically to the conference chair.

Authors are fully responsible for obtaining permissions and clearing any copyright issues relating to the content of their submissions. Each submission will be reviewed by two anonymous reviewers with sufficient expertise in the relevant field.

For each accepted paper, at least one author must register for the conference as a presenter. The duly registered presenter(s) shall be allowed to present the accepted paper(s) at the conference and shall be included in the conference proceedings published by Asia Pacific Institute of Advanced Research (APIAR). Only the registered presenter(s) can present papers and no substitutes will be allowed. Registered presenters shall receive a copy of the conference proceedings at the conference.

Please click on the following link to download the Full Paper Template.

Important Dates




30th June 2017
28th of July 2017 (extended)

Early bird registration deadline

7th July 2017

Regular registration deadline

14th July 2017
30th of July 2017 (extended)

Full Paper submission deadline (Optional)

25th August 2017

Conference dates

26th-27th August 2017

The organising committee of APCCR- 2017 kindly requests all the authors of the accepted abstracts / papers to register latest by the regular registration deadline, otherwise the accepted papers may not be included in the conference proceedings for APCCR –  2017.

Best Paper Awards

APIAR recognises outstanding contributions to research. There are four Best Papers awards for four streams. Best Papers are judged both on the merits of the written document and on the quality of their presentation at the conference. The awards serve to acknowledge the authors who receive them as leading researchers in Business, Education, ICT and Social Sciences. The awards also provide an incentive to authors to produce high-quality papers and present them in a lucid and compelling manner.

APIAR Best Paper Award recipients are selected through a two-prong process. The first step is a review of the full-length papers accepted for the conference. Review committee members of the conference rank these papers according to quality, relevance and originality, to determine the finalists for each award category. While selection as a finalist for an APIAR Best Paper Award is a notable achievement in itself, winners are then chosen from the finalists, according to the quality of their presentations. Presentation quality is judged according to the audience feedback collected at the conference.

About Kuala Lumpur

Malaysia is Located just north of the equator, Malaysia borders Thailand, Indonesia and Brunei, and has maritime boundaries with Indonesia, Singapore and the Philippines. Malaysia’s population is around 30.573 million in at present. Malaysia is a bubbling, bustling melting pot of races and religions where Malays, Indians, Chinese and many other ethnic groups live together in peace and harmony. Multiculturalism has not only made Malaysia a gastronomical paradise, it has also made Malaysia home to hundreds of colorful festivals. Malaysians love celebrating and socializing; the people are warm and friendly. Kuala Lumpur is the federal capital and most populous city in Malaysia. There are number of frequent flights to and from all major international airports of the world.

Considered the ‘heart and soul’ of Malaysia is the capital city of Kuala Lumpur, fondly referred to as KL by most regular visitors. The city has managed to preserve its rich history, having once been a tin-mining centre in the 1850s. KL aptly fits the title of ‘Malaysia: Truly Asia’ with its Asian cyber city, towering hi-tech buildings, skyscrapers, historic temples and mosques, shopping malls and glitzy hotels. The minute you enter the vivacious city you are greeted with a futuristic vibe, reflecting the economic boom of the sovereign nation-state.

The gleaming Petronas Twin Towers represent the rich culture of Malaysia with its museums, shops and eateries, while the line of stalls offering products of every description from leather, handicrafts, artistry to the customary ‘Dunhill’ watches attract locals and tourists alike looking for worthy bargains. The bustling Chinatown will leave you spoilt for choice with its attractive goods, while the National Museum with its interesting collections and beautiful Batu Caves will give you a glimpse of Kuala Lumpur’s cultural diversity. With all these attractions and many more, Kuala Lumpur is an alluring example of where old meets new, and vintage meets contemporary.

Much like its food, the people lend the city a distinct culture that sets it apart from other Asian cities. Wherever you go, you can hear the breathless chatter of ethnic Malays, Chinese Muslims, Indians and Punjabis. English is widely spoken throughout the city.

Let your hair down at a ritzy lounge, shop all day at one of the magnificent malls or test your bargaining skills at the quaint cluster of makeshift shops in the heart of the city. There is no end to the things you can do here. Climb the giddying heights of the Menara Kuala Lumpur Observation Deck after snacking on some local specialties in Petaling Street. The view encapsulates the feel of one of the greatest cities in Asia, and there is no denying it.

Shopping: From high-end fashion in the cool comfort of modern shopping malls, to the thrill of picking up antiques and curios in local markets, Kuala Lumpur offers a fun-filled shopping experience. Test your bargaining skills at the night markets where you can buy cheap knock-off 'Rollexx Watches' and 'Praada Bags'. The once-a-year Mega Sale Carnival is the icing on the cake, with tempting discounts and promotions to woo shoppers.

Breathtaking Views: Breathe in the surrounding beauty of this futuristic city from the top of the Petronas Twin Towers and Menara Kuala Lumpur Observation Deck.

Food: The choice of cuisines available in Kuala Lumpur speaks volumes about the rich cultural heritage of Malaysia’s capital city. From ubiquitous road-side stalls to fine dining, the city offers Chinese, Indian, Continental, Malaysian and Japanese cuisine.

Rich Cultural Heritage: Kuala Lumpur plays host to colourful festivals and cultural celebrations that flourish all year round. The city’s multi-ethnic population observes their religious, cultural and national celebrations in an atmosphere of mutual respect and tolerance.


Asia-Pacific Institute of Advanced Research (APIAR) always welcomes any kind of sponsorship. APIAR believes that it is a great opportunity for sponsors to enhance their visibility and to reach academics, researchers, consultants and members of the business community from around the world. In our conference ‘3rd Asia Pacific Conference on Contemporary Research (APCCR -2017)’ we are expecting delegates from around 20 countries. APIAR strongly encourages potential sponsors to participate in APCCR-2017 for the excellent exposure their organisations will receive. The number of contributions necessary to become a sponsor is negotiable.

APIAR offers three different types of sponsoring opportunities as follows:

GOLD Sponsorship

Special Session in Program:

  • A 15-minute special session in front of the full audience to explain your organisation’s unique characteristics.


  • The logo of your organisation will be displayed on all APCCR-2017 websites, newsletters, on the USB of Proceedings and on signage at the venue.

Press Release:

  • A press release, announcing your participation, will be sent to all APCCR-2017 media and analyst contacts.


  • Presentations will be featured in multiple e-Newsletters distributed to the APIAR Community.

Conference Dinner and Crest:

  • Every table will have table signage displaying your organisation’s name. You will also receive a crest from the conference chair.

SILVER Sponsorship

Special Session in Program:

  • A 10-minute Technical Partnership presentation focused on corporate technical interests.


  • The logo of your organisation will be displayed on all APCCR-2017 websites, newsletters, on the USB of Proceedings and on signage at the venue.

Press Release:

  • A press release, announcing your participation, will be sent to all APCCR-2017 media and analyst contacts.


  • You will receive a crest from the conference chair.

BRONZE Sponsorship


  • The logo of your organisation will be displayed on all APCCR-2017 websites, newsletters, on the USB of Proceedings and on signage at the venue.

Press Release:

  • A press release, announcing your participation, will be sent to all APCCR-2017 media and analyst contacts.


  • Presentations will be featured in multiple e-Newsletters distributed to the APIAR Community.


  • You will receive a certificate from the conference chair.

Kindly send your sponsorship proposal to [email protected]

Paper Publications

All of the accepted papers will be published without any extra fees in the following journals:

Asia Pacific Journal of Advanced Business and Social Studies (APJABSS)
Asia Pacific Journal of Contemporary Education and Communication Technology (APJCECT)

Publication Ethics

The Asia Pacific Institute of Advanced Research (APIAR) endeavours to ensure that no form of unethical practice or behaviour is displayed or carried out by the authors, reviewers or editors.

Ethical policy for authors

Authors are required to:

  • Provide work that is original, unpublished, unduplicated and un-plagiarised
  • Adequately acknowledge the materials used or quoted from other sources, using citations, mentions and/or permissions where required
  • Avoid violations or infringements of other authors’ and publishers’ rights
  • Avoid copying data from other sources without acknowledgement
  • Avoid using concocted, untrue or manipulated data or information
  • Use their own data or obtain permission to use data reproduced in their papers
  • Properly acknowledge funding sources
  • Avoid using any material that supports or promotes violence in society
  • Avoid any contact with the editor or reviewers for their work
  • Comply to all other ethical standards in their work and avoid any unethical or immoral conduct.

Ethical policy for reviewers


  • Should ensure that the work is original and unpublished
  • Must not make any contact with the author
  • Must maintain confidentiality and must not pass on or divulge any information contained in the work to any individual or organisation either for personal gain or to provide any benefit to another person or organisation
  • Must maintain impartiality during the review process and must not show any kind of bias in accepting or rejecting work
  • Must be fair and transparent
  • Should comply to all other ethical policies recommended by the Committee on Publication Ethics (COPE) - http://publicationethics.org/ and/or the Council of Science Editors (CSE) -http://www.councilscienceeditors.org/i4a/pages/index.cfm?pageid=3331.

Ethical policy for editors


  • Must ensure that the author complies with all ethical issues and that publication ethics are not violated
  • Must not have any form of contact with the author
  • Must be fair, unbiased, impartial and transparent in accepting or rejecting a paper
  • Must not pass on or divulge any information to any person or institution for personal gain or for the gain of another person or institution
  • Must not pass any information about the reviewers to the authors
  • Must ensure that the reviewers comply to all ethical policies