CROWDSOURCING AND SERVICE-DOMINANT LOGIC: THE INTERACTION EFFECT OF BRAND FAMILIARITY, CUSTOMER EXPERIENCE AND LOYALTY ON VALUE CO-CREATION

Author details:

  • Cheah Wen Kit, Inceptale Media, Kuala Lumpur, Malaysia.
  • Izzal Asnira Zolkepli (Ph.D), Universiti Sains Malaysia, Penang, Malaysia.

Page Numbers: 69 - 77

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