TRYING TO BUY A NEW PRODUCT: WHAT DOES ADVERTISING DO NOWADAYS?

Best Paper in Social Sciences.

Author details:

  • Cynthia Ayu Manggarani, Universitas Gadjah Mada, Yogyakarta, Indonesia.
  • Basu Swastha Dharmmesta, Universitas Gadjah Mada, Yogyakarta, Indonesia.

Page Numbers: 122 - 132

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