DOES THE PREVIOUS CONSUMER TRANSACTION EXPERIENCE STRENGTHEN REPURCHASE INTENTION ON WEBMALL?

Author details:

  • Olivia Barcelona Nasution , Gadjah Mada University, Yogyakarta, Indonesia.
  • Sahid Susilo Nugroho, Gadjah Mada University, Yogyakarta, Indonesia.

Page Numbers: 78 - 90

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