UNDERSTANDING THE UNIVERSITY STUDENTS’ BEHAVIOR TOWARDS MOBILE VIRAL MARKETING: AN APPLICATION OF THE THEORY OF PLANNED BEHAVIOR

DOI: 10.25275/apjabssv5i1bus1

Author details: 

  • Menatalla H. Sayed, Arab Academy for Science, Technology and Maritime Transport, Cairo, Egypt.
  • Marwa T. Abdel Azim, Arab Academy for Science, Technology and Maritime Transport, Cairo, Egypt.
  • Tareq H. Abdeen, Arab Academy for Science, Technology and Maritime Transport, Cairo, Egypt.

Scope: Business

Page Numbers: 01 - 13

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