UNDERSTANDING THE UNIVERSITY STUDENTS’ BEHAVIOR TOWARDS MOBILE VIRAL MARKETING: AN APPLICATION OF THE THEORY OF PLANNED BEHAVIOR
DOI: 10.25275/apjabssv5i1bus1
Author details:
- Menatalla H. Sayed, Arab Academy for Science, Technology and Maritime Transport, Cairo, Egypt.
- Marwa T. Abdel Azim, Arab Academy for Science, Technology and Maritime Transport, Cairo, Egypt.
- Tareq H. Abdeen, Arab Academy for Science, Technology and Maritime Transport, Cairo, Egypt.