EXPLORATORY FACTOR ANALYSIS OF MARKETING MIX OF PURCHASING DECISION TO BUY GREEN PRODUCTS IN THAI CONSUMERS
DOI: 10.25275/apjabssv5i1bus5
Author details:
- Ampol Chayomchai, Phetchabun Rajaphat University, Phetchabun, Thailand.
- Chaturong Charastrakul, Chaturong Cooling Limited, Nonthaburi, Thailand.
