PROPOSED STRATEGY FOR PT DYANDRA PROMOSINDO TO CREATE SUSTAINABLE GROWTH : A STUDY ON INDONESIA INTERNATIONAL MOTOR SHOW EVENT

Author details:

  • Priscilla Maulina Juliani Siregar, School of Business and Management Institut Teknologi Bandung, Bandung, Indonesia.
  • Asnan Furinto, Binus Business School, Bina Nusantara University, Jakarta, Indonesia

Scope:

Page Numbers: 71 - 86

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