A STUDY ON THE FACTORS THAT AFFECT CONSUMER DECISION IN BUYING APPAREL IN HONG KONG

Author details:

  • Iris M. H. Yeung, City University of Hong Kong Kowloon Tong, Kowloon, Hong Kong
  • Chris W. Lam, City University of Hong Kong Kowloon Tong, Kowloon, Hong Kong

Page Numbers: 56 - 56

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