THE INTERCHANGES OF HEDONIC-UTILITARIAN VALUES TOWARD INFORMATION SYSTEM-USERS SATISFACTION: A CASE OF SOCIAL MEDIA USERS

Author details:

  •  Andri Zainal, State University of Medan, Medan, Indonesia, University of Malaya, Kuala Lumpur, Malaysia.
  • Gaffar Hafiz Sagala, State University of Medan, Medan, Indonesia.
  • Rusnah Muhamad, University of Malaya, Kuala Lumpur, Malaysia

Page Numbers: 273 - 284

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