TEXT MESSAGE ADVERTISING AVOIDANCE: A COMPARISON BETWEEN LOCATION BASED TEXT MESSAGE ADVERTISING AND UNSOLICITED TEXT MESSAGE ADVERTISING

Author details:

  • Margaretha Habeahan Universitas Indonesia.

Page Numbers: 13 - 20

DOWNLOAD

Download Paper: https://apiar.org.au/wp-content/uploads/2016/04/ICABSS_BRR713_BIZ-13-20.pdf