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THE DEVELOPMENT OF MARKETING STRATEGIES OF TOURISM BUSINESS FOR MALE HOMOSEXUAL TARGET GROUPS IN BANGKOK

Author details:

  • Wichayanunth Porkha, University of Phayao, Bangkok, Thailand
  • Seri Wongmonta, University of Phayao, Bangkok, Thailand
  • Jusana Techakana, King Mongkut’s University of Technology North Bangkok, Thailand

Scope: Business

Page Numbers: 92 - 101

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Download Paper: http://apiar.org.au/wp-content/uploads/2016/12/9_APJABSS_OCT16_BRR750_Bus_92-101.pdf