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SENSORY BRANDING: MUSIC DOMINANCE AS AN ENHANCEMENT OF BRAND IMAGE AND CUSTOMERS POSITIVE ATTITUDE ON COSMETICS COMMERCIAL VIDEO

Author details:

  • Aisyah Dhia Ahsanti, School of Business & Management Institut Teknologi Bandung, Indonesia.

Scope: Business

Page Numbers: 141 - 156

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Download Paper: http://apiar.org.au/wp-content/uploads/2017/02/14_APJABSS_Feb_BRR709_BUS_-141-156.pdf