THE ROLE AND NATURE OF SCRM IN AUSTRALIAN PRIVATE SECTOR: AN EXPLORATORY STUDY

Author details:

  • Kritcha Yawised, University of Tasmania, Hobart, Australia
  • Leonie Ellis, University of Tasmania, Hobart, Australia
  • Ming Chao Wong, University of Tasmania, Hobart, Australia

Page Numbers: 87 - 98

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Download Paper: http://apiar.org.au/wp-content/uploads/2017/12/9_ICAR_Nov_BRR761_Edu-87-98.pdf