THE INFLUENCE OF RETAIL SALES MIX AND BRAND ASSOCIATION TO CONSUMER PURCHASING DECISIONS AS WELL AS ITS IMPACT ON CUSTOMER VALUE

Author details:

  • HeniR.Iswati, Universitas Budi Luhur, Jakarta, Indonesia.
  • Sri DjatnikaS.A, Universitas Padjadjaran, Bandung, Indonesia.
  • Rina Novianty, Universitas Padjadjaran, Bandung, Indonesia.

Page Numbers: 124 - 133

DOWNLOAD

Download Paper: http://apiar.org.au/wp-content/uploads/2016/05/APCAR_BRR793_BUS-124-133.pdf