SENSORY BRANDING: MUSIC DOMINANCE AS AN ENHANCEMENT OF BRAND IMAGE AND CUSTOMERS POSITIVE ATTITUDE ON COSMETICS COMMERCIAL VIDEO

Author details:

  • Aisyah Dhia Ahsanti, School of Business & Management Institut Teknologi Bandung, Indonesia

 

Page Numbers: 01 - 16

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Download Paper: http://apiar.org.au/wp-content/uploads/2017/01/1_APCCR_NOV_BRR709_BUS_1-16.pdf