RELATIONSHIP OF IN-STORE BRANDS AND CONSUMER LOYALTY: EXPLORING OPPORTUNITIES AND CHALLENGES FOR INDIAN RETAILERS

Author details:

  • Dr. Manish Bansal, Malout Institute of Management & Information Technology, India.

Page Numbers: 106 - 114

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Download Paper: http://apiar.org.au/wp-content/uploads/2016/05/APCAR_BRR775_BUS-106-114.pdf