MARKETING STRATEGY FOR CREATIVE LIFESTYLE PRODUCTS OF WONDER.INC IN SHIFTING GENERATION ERA, FROM MILLENNIAL TO GENERATION Z

Author details:

Arina Qonita , MBA Candidate, Bandung Institute of Technology, Bandung, Indonesia

Prof. Imam Buchori Z, Advisor, MBA Program Bandung Institute of Technology, Bandung, Indonesia

Page Numbers: 81 - 81

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