GENDER GAPS IN SOCIAL MEDIA: EXAMINING FILIPINO iGEN CONSUMERS’ ACCEPTANCE OF USER-GENERATED CONTENT (UGC) PLATFORMS

Author details:

  • Duvince Zhalimar J. Dumpit, University of the Philippines Visayas, Iloilo City, Philippines.
  • Rowena Paz L. Gelvezon, University of the Philippines Visayas, Iloilo City, Philippines.
  • Cheryl Joy J. Fernandez, University of the Philippines Visayas, Iloilo City, Philippines.

Page Numbers: 34 - 34

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