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EXPLORING AN EFFECTIVE ADVERTISEMENT MEDIUM FOR THE JAPANESE COSMETICS MARKET

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Author details:

  • Michiko Miyamoto, Akita Prefectural University, Yurihonjo, Akita, Japan
  • Satona Shirai, Akita Prefectural University, Yurihonjo, Akita, Japan

Page Numbers: 32 - 43

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Download Paper: http://apiar.org.au/wp-content/uploads/2017/07/4_ANZCAR_2017_BRR743_Bus-32-43.pdf