DEFINING CONTEXTUAL ADVANTAGE: EXPLORING THE CONTEXTUAL RELATION BETWEEN EFFECTUATION AND ENTREPRENURIAL MARKETING FOR CREATING NEW MARKETS EFFECTUALLY

Best Paper in Business.

Author details:

  • Nihar A., University of South Wales, Newport, United Kingdom.
  • Jonathan D., University of South Wales, Newport, United Kingdom.
  • Paula S., University of South Wales, Newport, United Kingdom.

Page Numbers: 29 - 41

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