A DISCUSSION OF THE BENEFITS OF RELATIONSHIP MARKETING FOR BANKS A LITERATURE REVIEW

Author details:

  • Dr Elgin Ong, Rhinovo Pte Ltd, Singapore
  • Dr Tareq Rasul, Australian Institute of Business, Adelaide, Australia

Page Numbers: 38 - 38

DOWNLOAD

Download Paper: http://apiar.org.au/wp-content/uploads/2017/01/4_APCCR_NOV_BRR725_BUS_38-38.pdf